Our Internet marketing strategies service provides in-depth design, implementation, and management of your SEM -Search Engine Marketing & PPC -Pay Per Click advertising via the Google, Bing, and Facebook platforms. Our team will work with you in designing campaigns that are data driven and will provide the highest level of return-on-investment. We do not follow the standard marketing practice of picking simple broad "search terms" with large geographical targets then throwing money at them to increase or maintain position. Instead we focus on three(3) different campaign strategies that can be used independently or in combination to reach our goal of a marketing return on investment (MROi). Details and pricing on the three(3) different campaign strategies are list below.
While most business owners feel "paying" for searches based on their business name is not money well spent, but we believe controlling what your customers see about your company is.
While many business owners feel that paying for searches based on their company name is wasteful, we believe how potential customers see your company's brand is important.
There is no way to currently control how a search engine will display your website's information in an organic (non-paid) listing; where with paid listings you are able to select what information, you wish your customers to see. This allows you the ability to direct them to the pages you wish them to visit. We also believe controlling your paid brand listing is vital because the next strategy we recommend is a "competitor" campaign.
Competitor branding campaigns are designed to be triggered when a potential customer searches for a term related to your competitor like, "competitors name". When this term is searched, your branded advertisements may be listed next to theirs. If your competitor does not have a branded search campaign, your ad will be listed above their local and organic listing. This type of campaign increases brand awareness to a very targeted audience.
Campaigns designed around searches for services and products like "home builders", "oil changes", "dentist near me", and "restaurants" are the ones that follow standard marketing practices. These search terms tend to be the most competitive and expensive if not done right. When we design a campaign around your services or products that you offer, we sit down with you and determine which ones offer the "best" margins and there for the best revenue stream. Campaigns are then designed around these revenue streams with very strict terms and geographical targeting.